A Season 2 refresh for Microsoft’s The Shift: Agentic Edition podcast, creating a visual system that balanced independence from core Microsoft branding with a cohesive visual family, centered on open dialogue and adaptable creative across an 8-episode series.
Time Line: 8 Weeks | Role: Lead Designer
The direction was split into two directions, a simple gradient show identity focus and photography based using in-action shots from the filming shoots.
animations: Jesse Liebhart
This project was production heavy, relying on creating a system that worked across a variety of copy length and diverse photography that helped push the open discussion format.